Promotional Posts

Are you a travel business or PR agency looking to promote your travel service, product, hotel, cruise or resort? Frequent Traveller now offer a promotional post service for businesses who wish to submit articles for publication on our popular travel website. 

There is a charge for Promotional Posts and we offer the following options. 

The travel company or PR agency provides travel related articles and photos for submission. The article may mention their travel website. Any articles published are required to comply with the guidelines below.

Or

We can write an article on a destination or topic we are familiar with and the travel company or PR agency provides a piece that can be added at the end of the article to promote their travel website. This option costs more to reflect the writing of the article.

Rates for a promotional post start at $300 USD and additional packages are available upon request.  For details concerning promotional posts, please read the information below and then contact us at info(at)frequenttraveller(dot)com(dot)au

If you are a travel blogger or writer wishing to submit a Guest Post for which there is no charge, please see our Guest Post page for more details. Please note we only allow links within a Guest Post to personal blogs or websites and non-commercial sites.

What Benefit does a promotional post offer?

With a one-off payment, starting at $300 USD the promotional article will stay on Frequent Traveller for a minimum of 1 year and often longer. It has the potential to attract traffic over an extended period of time.

Benefits to having a promotional article on a website allows the audience to refer back to the article at leisure and share it among like-minded travellers and may give a longer lifespan than a typical advertisement.

Promotional articles are often more beneficial than banner ads as they allow a business to provide more detailed information on travel destinations, services and products.

Promotional articles are written like a normal article and although they are disclosed as a promotional post, they may offer more value and attract a greater interest in the product or service than a typical website advertisement.

What is defined as a Promotional Post on our website?

Promotional posts on Frequent Traveller are travel articles, accompanied by relevant photographs that are normally provided by the travel company and published on the blog page at www.frequenttraveller.com.au

A promotional post may mention and link to the sponsor’s websites but to comply with Google Guidelines any links within promotional posts to the sponsor’s sites will include a rel=”sponsored” tag. Any links to other commercial sites will be marked as nofollow.  

Promotional posts are always disclosed by using the description ‘This article was brought to you by” or a similar disclosure.

How commercial should the promotional post be?

Promotional posts should not look too commercial, ideally, they should look similar to any other post with content relating to the travel service you wish to promote.

Examples of this are;

Hotels and resorts may be promoted by highlighting the attractions of the surrounding region.

Travel booking sites may write articles on popular destinations to be promoted on the website.

What type of promotional articles are suitable for Frequent Traveller

Guidelines for Promotional Posts;

Articles will typically be at least 1000 words long.

Articles must be family friendly in content and tone.

We can guarantee that the article will remain live for at least 1 year and often longer.

Articles must be unique in content and not published elsewhere or republished in the future.

A depth of knowledge of the destination must be reflected in the article.

Preferred content should feature unusual places not often found by the average tourist.

Content should not be too generic and should provide plenty of useful detail and information.

The article may incorporate a few lines at the end of the article introducing the travel company’s services or products.  

We reserve the right to update any links or content in line with any changes to Google or any other search engine guidelines.

What photographs will I need to provide?

Include at least 3 photographs, ideally more and one for each attraction you write about.

The photos should be high quality and landscape, they need to be 1000px on their largest edge and not watermarked.

The photos must be taken by the author, from the travel company’s website, or with appropriate creative commons licence for this kind of use and not subject to copyright restrictions.

The photos need to be emailed through separately not embedded in a word document article.

What happen once the promotional article has been submitted?

Once we receive the article it will be prepared for publication. We will arrange headings, photo captions, title tags and keywords to maximise website traffic to engage audience interest.

We always endeavour to publish articles in a timely manner and an approximate date for publication can be advised upon request.

When published we will e-mail you with a link and invoice and request payment via Paypal, TransferWise or Direct Deposit.

Once payment as been received, it will be promoted on social media platforms such as Twitter, Facebook, Pinterest and highlighted in our weekly newsletter e-mail.

Payment is required as soon as possible following publication.

Disclosure

To comply with relevant guidelines and in the interests of our readers, this blog has a policy of disclosing any sponsorship received and to be transparent about any financial interest.

Promotional posts are always declared as such within the article or at the end of the article.

For example;

‘This article is brought to you by X company, providers of (some details about the company or service)

What to do next.

Rates for basic promotional posts start at $300 USD. Additional packages are available upon request – if you require more information please e-mail us at info(at)frequenttraveller(dot)com(dot)au

In your email, please let us know what type of article you have in mind and the site you will be linking to.

We will then negotiate a publication cost and confirm details of the article and the proposed publication date.

Thank you for your interest we look forward to working with you.

Alan & Ros Cuthbertson

 

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